Sonali Menon
(214) 554-1365
https://www.linkedin.com/in/sonali-menon-7056231b8
menonsonali36@gmail.com
RELEVANT EXPERIENCE
The Drag Audio
Austin, TX. Jan. 2023 - May 2023
Podcast Producer
Produced a 19-minute podcast episode covering the legacy of the Dallas Cowboys Cheerleaders.
Reported and gathered information about the cheer team dating back to the 1970s through a series of studio recorded interviews with a variety of sources.
Created a script for the episode with reported information and clipped interview tape.
Recorded and edited sound clips in a professional studio using Adobe Audition and a Røde audio interface.
Assembled the final episode in Adobe Audition and created a seamless, engaging podcast through sound editing, audio clipping, music utllization and natural sounds.
SPARK Magazine
Austin, TX. Jan. 2021 - Dec. 2021
Web Writer
Specialized in writing articles related to life and pop culture.
Worked with an editor to polish each article and edit for AP style.
Collaborated with graphic designers to produce imagery for each story and worked with them to create visual themes, due dates and edits on any artwork.
The Daily Texan
Austin, TX. Aug. 2021 - May 2022
General News Reporter
Cooperated with the news desk team to produce one weekly news story related to the UT Austin/Austin Metropolitan area in AP style.
Pursued and developed stories independently and pitched news stories to be assigned to other reporters covering a wide range of topics including politics, scientific research and community outreach.
Identified and secured multiple information sources for each story to provide credible news coverage.
LEADERSHIP EXPERIENCE
SPARK Magazine
Austin, TX. Jan. 20214 - Current
Senior Web Editor
Spearheaded the development of a photo bank program within the organization in collaboration with the magazine’s print and photography departments which involved the compilation of unpublished photos from the magazine’s print department for web articles to use instead upon request.
Established a new content strategy and editorial calendar plan to increase the number of articles posted to the site per month.
Edited all final drafts of articles produced by an 11-person writing staff before publishing.
Coordinated schedules with various other departments like social media, graphics, photography and print to ensure web content is published by set due dates and market content.
SPARK Magazine
Austin, TX. Jan.. 2022 - Dec. 2023
Associate Web Editor
Aided in the development of a new website with an improved, more easily navigable website with an enhanced SEO tagging system which resulted in a 35% increase in site traffic and a 13% decrease in bounce rate on story pages.
Responsible for posting new articles on the magazine’s website twice a week.
Created and presented slide decks consisting of site traffic data, SEO mindful content pitch lists, writing strategy guides and staff reminders to present at weekly staff meetings.
Lead a team of writers and assisted them with developing pitched and producing content in a timely manner alongside editing their work both for content and AP style.
EDUCATION
University of Texas at Austin
Bachelor of Journalism
ADDITIONAL SKILLS
Proficient in Adobe Premiere Pro, Adobe Audition, Adobe Photoshop and Adobe Illustrator.
Knowledge in web development using JavaScript, HTML and CSS.
Experience in journalistic writing and copyediting in AP style.